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Effective Advertising (ON)

Subject Area: Language & Media Literacy

Links to the Ontario Language and Media Literacy Curriculum:
  • Producing Media Texts
    3.3 identify conventions and techniques appropriate to the form chosen for a media text they plan to create, and explain how they will use the conventions and techniques to help communicate their message
Brief Overview of the Lesson:

After a discussion about how companies try to entice buyers through effective advertising, the students will be asked to create a radio ad or newspaper ad for a new product.

Estimated Time Required for Implementation:

1–2 class periods

Materials Needed:

A few newspaper ads (tape of a radio ad if possible)

Suggested Implementation Strategy:
  • Bring in a few ads for the class to see and or (hear).
  • Share the ads with the class by asking questions such as:
    • What they like about the ads, and what does not appeal to them?
    • What message does the ad attempt to make?
    • How does this ad try to lure you into wanting their product?
    • What techniques are used in the ads?
    • Are the claims in the ad believable?
  • Tell the class to think about how companies advertise a new product. They are to create and develop an ad to promote a new product, for use on the radio or in a newspaper.
Evaluation:
  • Assess the creativity and effectiveness of the ads.
Possible Links to the Home Program:
  • Ages 11–13 — Activities: Home – Decisions and Advertising
Extended Learning Opportunities:
  • Have the students share their ads with the class and get feedback about the effectiveness of their ads.
  • Ask the class to make a poster advertising their product.
  • Ask the students to write a jingle or short song, promoting their product.
  • Explore the cost of putting an ad in various media forms.