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“Talk With Our Kids About Money” Program to Expand Across Canada

Scotiabank’s continued support enables CFEE to expand program into the Territories.

TORONTO, ON – November 30, 2017 – Hundreds of thousands of young Canadians, from coast to coast to coast, will be honing their money skills and their financial education again in 2018, as they participate in “Talk With Our Kids About Money” (TWOKAM), an educational program, created by the Canadian Foundation for Economic Education (CFEE) and supported by Scotiabank.

The TWOKAM program runs all year long, but the big day of celebration is “Talk with Our Kids About Money Day”, on April 18, 2018. For the first time, the TWOKAM program will include the Territories – Northwest Territories, Nunavut, and Yukon –joining all Canadian provinces.

TWOKAM 2018 is officially being launched at the culmination of Financial Literacy Month in Canada. Starting now and running through to April 18 and beyond, some of the many TWOKAM activities will include:

  • Schools across the country hosting money fairs, special events and in-classroom discussions about money
  • Municipal, provincial and federal legislatures hosting TWOKAM events and issuing proclamations
  • Parents and guardians having money talks with their kids to generate momentum and create awareness about “Talk With Our Kids About Money Day”

The TWOKAM program started in 2013 as a pilot in Toronto and Montreal area schools. Over the years, it has expanded to include schools and homes right across Canada as educators, parents and guardians recognized the importance of designating one day each year, the third Wednesday in April, to talk about money with their kids. In 2017, Manitoba became the first province to officially participate as a full Partner in TWOKAM.

Talking about money is the first step to improving financial capability and enabling young Canadians to undertake their financial decisions and actions with confidence and competence.

CFEE has built a comprehensive website – – that provides parents, guardians, and teachers with the resources they need to have money talks with kids.

For full media release, click here.

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